Aisin – The next frontier in mobility

Milan Design Week 2017

Milan Design Week 2017

Client:
Design: Hikaru Mori

With the theme of “The next frontier in mobility” Aisin presents three of the foremost technologies of the coming high-mobility society : “Automated Driving”,
“Connected” and “Zero Emission”.

Visible Motion
This installation expresses cutting-edge automotive technologies that can normally only be found on the inside of a car. By showing the “beautiful movements” created by such technologies, it aims to evoke the concept of “creation of human-mobility relationship”, which is the goal of AISIN. In a large pool containing a special fluid, a tire’ s contact surface appears in 3D. It forms sweeping arches and passes through effortlessly, only showing tread marks of the movements. The confrontation between the viewer and the large water basin lends way to a meeting of the viewer and movement, creating a sense of relationship between person and mobility and resulting in a significant experiential impact.

Cocoon
What kind of a role will future vehicles play for human beings? For AISIN, the answer to this question is, in essence, a partner—one that is there to assist you, understand your feelings and is willing to listen to your needs. This installation aims to symbolise the values of the partnership between humans and a future car. The pure-white vehicle illuminated in a tranquil space is made of weaved threads, reminiscent of a cocoon. This sculpture of a car, presented as an organic, soft and delicate entity, suggests that the relationship between humans and cars will become more intimate and of closer rapport in the future.

Transfer
AISIN’s technology and the future it will bring about is presented in high definition using two projectors on a huge canvas. This graphical animation races through an abstract space created entirely with computer images, from infinitely expanding technologies to the changes wrought to vehicles through their interactions, arriving at the new scenery they bring about. Existing, individual technologies change as they interact, giving rise to new, next generation technology –“Automated Driving”, “Connected” and “Zero Emission”.

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CLIENT:
Aisin Seiki Co., Ltd

EXHIBITION DESIGN:
Hikaru Mori (ZITOMORI)
COLLABORATORS:
Angela Abbruzzese (ZITOMORI)
SITE SUPERVISION:
Hikaru Mori (ZITOMORI)
Producer:
Toshiki Kiriyama (Trunk Ltd.)
Installations:
Satoshi Yoshiizumi (TAKT): Visible Motion
Hideki Yoshimoto : Cocoon
Shingo Abe: Transfer
LOCATION:

La Triennale di Milano, Milan, Italy

DIMENSIONAL DATA:

Exhibition space 450 sqm

PROJECT:
2016

REALIZATION:
2017

CONSTRUCTOR:
Eurostands spa