Neoreal – Wonder

Milan Design Week 2011

“NEOREAL WONDER” creates a world of digital imaging where airiness and revolution coexist. Those who visited the exhibition awake to the possibilities of vision, they are astonished, they feel the dynamism of life, and pursue this expression in which a new relationship is created between people and image.
This time, those responsible for creating the works presented as part of “NEOREAL WONDER” are TORAFU ARCHITECTS – an architectural team and WOW – a visual design studio.
An image and space composition where light fabrics and liveliness can be enjoyed unfolds, through the collaboration of TORAFU ARCHITECTS and WOW, on the background of Canon’s total ability in the imaging field.

CLIENT:
Canon Inc.

EXHIBITION DESIGN:
Hikaru Mori (ZITOMORI)
Torafu Architects
SITE SUPERVISOR:
Hikaru Mori (ZITOMORI)
PRODUCER:
Toshiki Kiriyama (Trunk Ltd)
INSTALLATION:
WOW Studio (visual design)
Masato Hatanaka (sound design)

LOCATION:
Superstudio Più Art Point, Milan, Italy

DIMENSIONAL DATA:
Exhibition space 825 sqm

PROJECT:
2010

REALIZATION:
2011

CONSTRUCTOR:
Xilografia Nuova srl